win yr way to sxsw 2008

y yaris?

Yaris is all about conserving good things - gas, your money, and, with the return of the Free Yr Radio campaign, independent radio. During last year's program, Yaris and Free Yr Radio helped draw attention and funds to a handful of our nation's best independent stations. To build on last year's success, Free Yr Radio is hitting the road again starting in March with some cool activities at SXSW. 2008 will be the third year for Yaris' Yr SXSW to offer indispensable online resources, original silkscreen posters and free shuttles to the music-loving masses. This year, Yaris' Yr SXSW will continue to spread the mission of Free Yr Radio - to get people talking about, listening to, and financially supporting their favorite independent radio stations.

IN THE BACKGROUND:
THE LONG WINTERS
AT URBAN OUTFITTERS
SEATTLE, WA 5.1.07
CLICK!

The Long Winters
for KEXP
Seattle, WA
May 1, 2007

KEXP has always championed local band The Long Winters. On the first day of May last year, The Long Winters gave back by playing an unforgettable set at the Capitol Hill Urban Outfitters in Seattle.

IN THE BACKGROUND:
TAPES 'N TAPES
AT URBAN OUTFITTERS
MINNEAPOLIS, MN 6.5.07
CLICK!

Tapes'N Tapes for
The Current
Minneapolis, MN
June 5, 2007

Tapes 'N Tapes are currently one of Minneapolis' most celebrated indie bands. The guys have played benefits for 89.3 The Current before, but they still jumped at the chance to do it all again for Free Yr Radio.

IN THE BACKGROUND:
ROGUE WAVE
AT URBAN OUTFITTERS
SANTA CRUZ, CA 5.25.07
CLICK!

Rogue Wave for KZSC
Santa Cruz, CA
May 25, 2007

Performing in support of Santa Cruz's KZSC, Rogue Wave's intimate set concluded with a track that can be found on our 2007 benefit compilation. It's one of our favorites as Zach Rogue makes a plea for the audience to support independent radio!

IN THE BACKGROUND:
MAN MAN
AT URBAN OUTFITTERS
BOULDER, CO 5.19.07
CLICK!

Man Man for KGNU
Boulder, CO
May 19, 2007

Man Man is one of the more unique bands around today. After touring with Modest Mouse, Man Man drove out to Boulder to play a wild free show benefiting KGNU.

IN THE BACKGROUND:
SONIC YOUTH
AT URBAN OUTFITTERS
SANTA MONICA, CA 7.21.07
CLICK!

Sonic Youth & Dntel
for KXLU
Santa Monica, CA
July 21, 2007

No doubt the most anticipated show of the 2007 Free Yr Radio concert series, Sonic Youth performed a benefit for Los Angeles\' KXLU. As an added bonus, we got KXLU alumnus Jimmy Tamborello from Dntel and The Postal Service to kick it all off with a sweet DJ set.

IN THE BACKGROUND:
ANNUALS
AT URBAN OUTFITTERS
DURHAM, NC 5.9.07
CLICK!

Annuals for WKNC

One of the best parts of the 2007 concert series was getting bands to play a free show in their hometown. The Annuals\' homecoming show to support Raleigh\'s WKNC was especially memorable.

IN THE BACKGROUND:
TIMES NEW VIKING & DJ DAVE P
AT LA ZONA ROSA DURING SXSW
AUSTIN, TX 03.12.2008
CLICK!

Times New Viking & DJ Dave P for KVRX at SXSW Launch, March 12, 2008

At SXSW, we celebrated the return of Free Yr Radio with an amazing party at La Zona Rosa. Co-hosted by our friends (and partner Austin station) KVRX, we were treated to some unforgettable performances. As the evening kicked into gear, DJ Dave P spun records before Times New Viking’s set of catchy lo-fi distortion wowed the crowd.

IN THE BACKGROUND:
SIMIAN MOBILE DISCO
AT LA ZONA ROSA
AUSTIN, TX 03.12.2008
CLICK!

Simian Mobile Disco for KVRX at SXSW Launch March 12, 2008

For the late night set at our SXSW party, Simian Mobile Disco took over the stage, treating the crowd to one of the most crazy awesome light shows we’ve ever seen. As Simian Mobile Disco’s electronic beats hypnotized the crowd, the scene transformed into a frenetic dance party.

IN THE BACKGROUND:
FREE YR RADIO BROADCAST CORNER HOSTED BY THE CURRENT
AUSTIN, TX 03.2008
CLICK!

Free Yr Radio Broadcast Corner hosted by The Current

Our friends and Twin Cities partner station, The Current, played host to the Free Yr Radio Broadcast Corner. The three intense days of live broadcasts at SXSW included more than 20 bands from hyped new artists like White Williams to old favorites like Billy Bragg. We all braved the scorching heat, but seeing our favorite artists perform in such an intimate venue was well worth it!

IN THE BACKGROUND:
YEASAYER
AT LA ZONA ROSA
AUSTIN, TX 03.12.2008
CLICK!

Yeasayer for KVRX at SXSW Launch

Yeasayer took the middle spot at our SXSW party, giving us an incredible set featuring songs off their debut album, All Hour Cymbals. (If you have not yet purchased this album, what are you waiting for?!?!) They’ll be joining us again in the Twin Cities to benefit The Current.

IN THE BACKGROUND:
WHITE WILLIAMS
AT URBAN OUTFITTERS
BOSTON, MA 5.21.2008
CLICK!

White Williams for WERS in Boston

White Williams kicked off the 2008 Free Yr Radio concert series with a free performance featuring tunes from his recent album Smoke for WERS in Boston. DJs and volunteers from WERS chatted with people waiting in line, discussing the importance of independent radio and talking about WERS as an integral part of the Boston community. They even had WERS lip balm to give out!

IN THE BACKGROUND:
!!! FOR OHIO.FM
AT URBAN OUTFITTERS
COLUMBUS, OH 6.14.2008
CLICK!

!!! for OHIO.FM in Columbus

The Free Yr Radio concert series continued with an amazing show by !!!, all to benefit internet station OHIO.FM in Columbus. More than 250 people showed up for the free show and we were joined by the fine folks at Ice Cream Man, who gave away 350 ice creams. We believe some lucky people took two...